Website Support From an Independent Specialist

Aligned Web is the independent web consultancy of Mike Thomas. I help business owners find what is holding their website back, make practical improvements, and build a site that feels more professional, easier to use, and better aligned with their goals.

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Services

Areas of expertise.

Web Design and Development

I design and build accessible websites that meet WCAG standards from the start—fast, usable, and built to convert.

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Website Accessibility Audits

A detailed accessibility review that highlights WCAG 2.1 AA compliance gaps and provides a clear report outlining issues and recommended fixes.

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Accessibility Remediation

I remediate accessibility issues across all WCAG 2.1 AA success criteria to ensure your website meets recognised accessibility standards.

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Google Ads Management

I manage Google Ads campaigns from setup to ongoing optimization, helping your budget reach the right searches and turn more clicks into qualified leads.

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WordPress Hosting & Care Plan

Reliable WordPress hosting, maintenance, and support to keep your website secure, updated, and running smoothly.

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Case Studies

A look at recent websites I've built, improved, and supported.

  • Yacht Parthenope

    Yacht Parthenope

    I helped Yacht Parthenope improve a confusing website and unfocused Google Ads campaign into a clearer path for yacht tour enquiries, increasing conversions from around 1.5% to 10%.

    Find out more about Yacht Parthenope
  • Spaghetti Incident

    Spaghetti Incident

    I helped Spaghetti Incident turn a cluttered restaurant website into a clearer reservation-focused experience, bringing the food, reviews, location, and booking path to the front.

    Find out more about Spaghetti Incident
  • Dogma

    Dogma

    I helped Dogma keep its warm brand personality while restructuring the homepage so visitors could quickly understand the services, see social proof, and book a first visit.

    Find out more about Dogma
  • Western Carriers

    Western Carriers

    I helped Western Carriers separate its private wine storage service into Western Wine Vault, a more premium lead-generation website with a clearer path for Google Ads traffic.

    Find out more about Western Carriers
View more case studies

Trusted by businesses and agencies alike

Since 2013, I’ve worked with small businesses and supported agencies behind the scenes to build reliable, high-quality websites, and more recently to improve web accessibility and support ADA compliance. Businesses and agencies trust me to deliver projects on time, within budget, and to the highest standards.
Michael Thomas, Founder of Aligned Web
Mike Thomas  |  Founder of Aligned Web

Client Testimonials

A few words from clients I've had the pleasure of working with.

Joel Rubins

"Michael's extensive knowledge and seasoned skills were evident early on in the project."

Joel Rubins

VP, Private Collector Services Western Carriers, Inc.
Jun Takama

"We are really appreciative because we've seen a direct impact from our online presence, which you have managed, so we are really grateful."

Jun Takama

CEO and Founder of Dogma
Alpesh Patel

"Michael is great to work with. Very thorough in all aspects. We had a tough website challenge and he managed to solve all our issues within 10 days. He knows what to do Anyone can ask me for detailed reference if they want. Thanks Alpesh."

Alpesh Patel

Co-founder of ZmBIZI
Kristen Dettoni

"I've been working with Mike for over a year. I really appreciate his honesty and integrity, and I will definitely continue to work with him."

Kristen Dettoni

CEO and Founder of Design Pool

Ready to move your business forward?

Book a free consultation or request a free website audit and I’ll give you practical guidance without the hard sell.

Book a free consultation Get a free website audit